![]() If you’ve ever wondered how Netflix recommends movies, how to spot a fake Yelp review, or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask. Taste has moved online-there are more ways than ever for us, and companies, to see what and how we are consuming. And in the digital age, a nonstop procession of “thumbs up” and “likes” and “stars” is helping dictate our choices. From the best-selling author of Traffic, an enlightening and illuminating look at why we like the things we like, why we hate the things we hate, and what our preferences reveal about usWhy is showing up to work wearing the same outfit as a coworker so embarrassing? Why do we venerate so many artists who were controversial or ignored during their lifetimes? What makes an ideal cat an ideal cat, or an ideal beer an ideal beer, in the eyes of expert judges? From the tangled underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art to the complex dynamics of our playlists and the pop charts, our preferences and opinions are constantly being shaped by countless forces. ![]()
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